Introduction
From Technology to Fashion
With the continuous innovation in the field of smartphone technology, the emergence of folding-screen smartphones has offered a new perspective, redefining smartphone aesthetics.
In collaboration with Uniplan, the leading global smart terminal mobile phone brand, Honor, hosted a spectacular technology and fashion show at the historic Shanghai 1862 Shipyard. This event marked the official launch of the first Honor folding screen mobile phone, the Honor V Purse.
The challenge
Creating a Tech-Fashion Extravaganza
Through the seamless integration of technology and fashion elements, Honor has crafted a unique piece of wearable tech — the Honor V Purse.
This device, the industry's one-of-a-kind "folding screen purse phone", challenges the conventional folding screen designs and revolutionizes the way users interact with their devices. It provides a fresh and imaginative expression of fashion and technology.
What We Did
Delivering an immersive station experience
As Honor's first foray into the fashion market, the Honor V Purse holds significant importance, symbolizing a milestone and a bold venture for the brand.
Uniplan's team created an immersive scene resembling the first departure station of the Honor fashion product train. Every detail, from packaging admission tickets as train tickets to transforming the exhibition areas into train carriages, simulates the entire journey of the train, offering an unparalleled immersive experience.