Introduction
Rethinking digitalisation
Telekom’s DIGITAL X 2023 was a massive, decentralised digitisation initiative. More than 50,000 knowledge-hungry participants made their way to the streets of Cologne’s city centre for two days of pure inspiration.
From concept to logistics to speaker management, Uniplan facilitated an immersive experience exploring the intersection of technology and humanity – guided by the slogan "Be digital. Stay human."
The Challenge
Experience Europe's digital future in the heart of Cologne
Four districts, spanning 2 million square meters, were to be transformed into the venue for DIGITAL X within a short timeframe – a logistical challenge not to be underestimated.
This encompassed key factors such as managing over 100 locations, setting up various booths and stages, ensuring a smooth accreditation process for participants, providing sustainable transportation options between districts, and even handling intricate tasks like guaranteeing interference-free frequency management for all radio devices. All of this needed efficient process coordination and seamless communication with over 300 partners..
The conceptual implementation also required careful consideration: As automation advances in many aspects of life, society grapples with uncertainty. What role will the human play in a world full of AI? These and similar questions should be addressed in the event’s content.
What We Did
A platform for the digital ecosystem
We created a decentralised event location spanning 4 city districts, featuring live showcases, top speeches, VIPs and numerous entertainment highlights.
The overarching goal was to transform Cologne into the city of the future and position Deutsche Telekom as the leading driver of digital transformation in Europe. We set the ambitious objective of not merely organising an event but crafting a platform that embodies Telekom's innovative and forward-thinking vision for Europe.
Finding and managing suitable speakers became all the more important.
At DIGITAL X, prominent figures from society, business, politics, and science discuss how digitalisation can make our world more socially just, liveable, and sustainable. This year’s line-up included renowned speakers such as Amy Webb, Neil Harbisson, and Hollywood star George Clooney.